In The Car

Yellow Pages® In the Car

Yellow Pages® In the Car is really going places


Yellow Pages® In the Car is the convenient and portable version of the Yellow Pages. It’s used by people on the go or when they need a quick reference In the Car, in the home at the office or by the second phone.
  • Delivered free to most homes and businesses in metropolitan Melbourne and Sydney, and selected regional areas.1
  • Over 3.9 million directories to be circulated nationally.2
  • Replicate your Yellow Pages® Directory advertising package in Yellow Pages® In the Car for only 10% more of the investment

Latest usage figures from Melbourne and Sydney combined show that Yellow Pages® In the Car is used for 490,000 searches each week.3

Of those who have used Yellow™ In the Car Directory:

    - 90% of people went to contact a business4
    - 67% of them went on to make a purchase4


Yellow Pages® In the Car is available in the current regional markets of:
  • Newcastle
  • Canberra
  • Gold Coast
  • Sunshine Coast
  • Wollongong
  • Geelong
  • Port Macquarie

By popular demand, Yellow Pages® In the Car will be available for advertisers to purchase the first time this year to the following markets:
  • Townsville
  • Cairns
  • Toowoomba
  • Lismore
  • Maryborough
  • Central Coast

 

1. Yellow Pages® In the Car distribution may vary from distribution of the Yellow Pages® Directory.
2.Projected circulation of the Yellow Pages® In the Car directory as of June 2009, subject to variation.
3. User measurement program - Independent research of 18+ year olds conducted by TNS - Sydney, Rest of NSW, Melbourne, Rest of Victoria, Brisbane, Rest of Queensland, Adelaide, Rest of SA, Perth, Rest of WA, Hobart, Rest of Tasmania, ACT and NT., March 2009
4 Yellow In the Car: Wrap up report’, TNS. 52367 – June 2007
 
Back to top