The Yellow Pages^_® Local Directory provides consumers the same reliable information as the Metropolitan Yellow Pages^_® Directory only in the exact area consumers need to make a purchase.

The handy sized Yellow Pages^_® Local Directory is:

• Your complete handy guide to find and buy local
• The easy way to find what you’re looking for in your area
• Helps you get more out of your local neighbourhood
• Contains carefully selected headings based on your local area
• Contains known and trusted suppliers
• Is a one stop shop for shopping in your local area

At Yellow Pages^®, we are making it easier to get local information.

It's the consumer's needs that drive us to get you, the advertiser, the most up-to-date information for your business. At Sensis^_® we ensure that the Yellow Pages^_® Local Directory covers all boundaries relevant for a local search to maximise your business opportunities within your local area. And because many neighbourhoods intersect, advertising in adjacent Yellow Pages^_® Local directories can ensure that your business will get just the right exposure in front of people when they are ready to buy. At Sensis^_® we can let you know what directories fit into what boundaries and how you can make the most to leverage your business opportunities.

• When people search in Yellow Pages^®, whether it's print, online or mobile, it usually results in a business being contacted. Better still, these contacts often result in a purchase being made.
• Of Yellow Pages^_® Local Directory searches, 91% contacted a business and, of those, 73% resulted in a purchase.
• Of yellowpages.com.au searches, 85% contacted a business and of those 69% resulted in a purchase.
• With Yellow Pages^® Mobile, 36% of searches conducted resulted in users taking further action, and of those, 29% are using the ‘Click to Call' to immediately contact the business.
• Yellow Pages^® users are likely to have the phone in one hand and money in the other!

Yellow Pages^_® Local has a suite of advertising solutions which our trained media specialist can assist you with when your looking to plan your advertising for your business. You can review the available advertising products in the Yellow Pages^_® Local which your Yellow Pages^_® Account Executive would be please to discuss with you, you can request a call from a consultant.