The Yellow Pages^_® Regional Directory is distributed nationally to nearly every home and business across Australia in the regional distribution area. It is a comprehensive directory, used by customers in regional markets. People who search in the Yellow Pages^_® Directory are often actively in the market to buy. Don't miss your opportunity to target thousands of people who search for products and services in the Regional Yellow Pages^_® Directories.

At Yellow Pages^®, we are making it easier to get local information.

When people search in Yellow Pages^®, whether it's print, online or mobile, it usually results in a business being contacted. Better still, these contacts often result in a purchase being made.

• Of Yellow Pages^_® Regional Directory searches, 94% contacted a business and, of those, 77% resulted in a purchase.
• Of  yellow.com.au searches, 81% contacted a business and of those 68% resulted in a purchase.
• With Yellow Pages^® Mobile, 36% of searches conducted resulted in users taking further action, and of those, 29% are using the ‘Click to Call' to immediately contact the business.
• Yellow Pages^® users are likely to have the phone in one hand and money in the other!

Yellow Pages^_® Regional Directory has a suite of advertising solutions which our trained media specialist can assist you with when your looking to plan your advertising for your business. You can review the available advertising products in the Yellow Pages^_® Regional which your Yellow Pages^_® Account Executive would be pleased to discuss with you. You can request a call from an account executive here.

  

1. Independent research of people aged 18–64 conducted by TNS in selected regional markets, January 2006.
2. Independent research of people aged 18–64 conducted by TNS in selected regional  markets, January 2006.
3. Sensis internal log files, October–December 2007.