Mobile Overview

Yellow Pages® Mobile – for buyers on the go

Yellow on your mobileToday's consumers are always looking for new, convenient ways to access and receive their information.

With the constant evolution of technology, the introduction of Blackberry’s in all forms and new devices such as the iPhone, consumers have more access than ever before to be increasingly and actively making purchasing decisions on the move.
Yellow Pages® Mobile makes it easy to connect and interact with customers.

One click and customers can call your business directly, find your address, and download a map. When a customer is in your area but does not know where the local suppliers are, they can access Yellow Pages® Mobile via their Bigpond Menu*. Telstra customers will automatically be located and can begin their search.

Yellow Pages® Mobile is continually being optimised for new handsets as they are launched into the market.
Yellow Pages® Mobile is bookmarked can be accessed for free on a Telstra Next G handset, and is available for use on all web-enabled mobiles. So even if consumers upgrade their phone or change carriers, access to your ad can follow!

Did you know:
  • There are 1,800,000 business listings on Yellow Pages® Mobile.
  • 6.1 million Australian’s currently use a mobile phone that’s connected to a 3G network and are potentially carrying your business details around in their pocket, ready to use when they are in the area and ready to buy.4
  • There are on average, over 215,000 searches per month on Yellow Pages® Mobile1
  • There are on average over 127,000 unique users to the Yellow Pages® site per month2
  • Visits to Yellow Pages® Mobile grew by158% between Jan 07 and Dec 07.
  • Between May - July 2008, visits grew by 55% (they totalled 235,010 in July.)
  • Yellow Pages® users have the phone in one hand and money in the other.
  • With Yellow Pages® Mobile, 32% of searches conducted resulted in users taking further action and of those, 19% are using the 'Click to Call' to immediately contact the business.3

* Telstra customers only
1. Sensis internal log files May – July 2008
2. Sensis internal log files May – July 2008
3. Sensis internal log files October – December 2007
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