There has been a dramatic change in the print media industry, as advertisers and consumers shift to online sources of information.
Sensis has responded to these changing market dynamics by embarking on a significant digital transformation of its Yellow Pages business. This transformation will offer our advertisers with a one-stop shop for their advertising needs, with a portfolio that includes our Yellow Pages® print products and other complementary digital advertising services.
Sensis' network now includes Yellow Pages®, White Pages®, the 1234 and 12456 Call Connect voice services and Whereis® digital mapping solutions, and request-for-quote service Quotify.
This increasingly diverse network spans print, online, voice, mobile, iPhone, iPad, Android, Telstra's T-Hub and satellite navigation, and information can also be shared from online to mobile and social networking sites.
Sensis also helps ensure out advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!7.
As a result, consumers can now search the Yellow Pages® and White Pages® through a variety of print, online, mobile and voice services, which means easier access for Yellow Pages® and White Pages® users and the potential for more customers for Australian businesses.