Yellow Pages® supports Australia’s small businesses
At Yellow Pages®, we take our role in supporting the growth and peosperity of the small business sector very seriously. We produce and publish a wide range of educational resource and reports, while providing expertise and support to the sector.
The ‘Small Business, Big Opportunity’ series
Our commitment to supporting the growth of teh small business sector led us to initiate the 'Small Business, Big Opportunity' series of resources in 2006.
We launched the first edition, a marketing and advertising book titled 'Small Business, Big Opportunity' in 2006, followed by a second edition in 2008.
The book explains the principles of smart marketing and advertising in easy to understand language, and provides advice on topics such as: best practice marketing and advertising; search engine marketing; identifying and attracting customers; and what businesses should consider in deciding how and where to advertise.
To download your free copy, visit about.sensis.com.au/small-business.
We turned to environmental sustainability as the topic for the next book, titled 'Small Business, Big Opportunity: Sustainable Growth'. We engaged renowned environmental expert Jon Dee to write the book to help small businesses improve their bottom line while reducing their impact on the environment.
To order or download your free copy, visit about.sensis.cmo.au/small-business.
Sensis® research reports
As part of our committment to the small business sector, we provide up to date information on the economic environment, e-business and the attitudes of small and medium sized businesses in Australia.
Access to the quarterly Sensis® Business Insdex and annual Sensis® e-business Report is available at about.sensis.com.au/small-business.
Telstra Business Awards
The Yellow Pages® proudly supports the Telstra Business Awards, Yellow Pages® Social Responsibility award category. The awards celebrate businesses demonstrating leadership and contribution to the environment, people, education or the community. For more information visit: telstrabusinessawards.com.