Your frequently asked questions answered

Your Advertiser Performance Report gives you detailed information on the performance of your Yellow Pages® advertising right across the Yellow Pages® Search Network. This gives you greater transparency and allows you to closely monitor your Return on Investment. We've answered the most Frequently Asked Questions below, however if you can't find your answer, please contact us.

Program Questions

Q: How can I access the report?

A: You have three options to choose from:

1. Customer centre (https://customercentre.sensis.com.au)
2. Email notification or
3. Post

Q: How can I set up my preferences for getting the report?

A: Please either let your Media Sales Advisor or Customer Care consultant know.

Q: How frequently is the report updated?

A: The reports are updated monthly. They are prepared at the end of each calendar month and are available approximately 5-7 working days after that time.

Q: Will history from the Yellow Online Performance reports be carried over to the new report?

A: Unfortunately due to the changes to the data we are now capturing we will not be able to merge the historical data within the new reports. To look at past results the old reports are available via your Media Sales Advisor.

Q: Why does the reporting only start from April?

A: Our new online reporting platform launched in April, so will capture data starting from April onwards.

Q: Is data from Google included in the report?

A: No, we do not include Google appearance metrics in the APR. However, any visits to the advertiser’s Yellow Pages® Business Profile Page as a result of finding it via Google will be reportable. Also, if the advertiser participates in the metered ad program, their metered number may appear in a Google search result or Google Places page and phone calls to that metered number will also be reportable.

Q: Where does the send to GPS event originate from?

A: Send to GPS is a feature of the whereis.com website. You can send listing details to the following GPS devices: Garmin, Mio, Navman, Pioneer, TomTom, Uniden, and the Whereis Navigator.

Q: Why does my print product get digital statistics? What is effective product selection?

A: Your print ad can is distributed across our Yellow Pages® Search network and thus can get user engagement outside of the book that we can measure and report to you. The way in which we determine which of your ads from the book is chosen is known as Effective Product Selection.

Q: What is Effective Product Selection?

A: Effective product selection is a process used by Yellow Pages® Online to select a print product for online display when there is no online ad for the business and the business is eligible to have their print ad repurposed online under Sensis’ advertising rules. The selection process uses business name, address and online category to uniquely identify a print ad. If there is more than one ad with the same details, then the largest ad is chosen to be displayed online. If any of the listing information across those three attributes is different, the ad is considered unique and is displayed online.

For example, if Business A has the same address but is listed in two headings/categories, you will see two listings for that ad. If, on the other hand the name, address and category are all the same, only the full page display ad (the larger ad) will be shown online.

Q: When will Yellow Pages® Value Package reporting begin?

A: When the digital component of the package goes live, reporting will begin for the Yellow Pages® Value Package purchased.

Q: What is the YP Search Network?

A: Place your ad with Yellow Pages® and we’ll get you in front of customers – no matter how they search. How? By distributing your business details and information across our Yellow Pages® Search Network. Find out more here.

Q: What is the YP Extended Reach Network?

A: The YP Extended Reach Network is a group of digital sites and channels on which a Yellow Pages® Advertiser’s contact details could be found on or from, for example Bing, WhereIs, and Yahoo7 Mobile. Find out more here.

Q: Is the YP Extended Reach Network covered in the reports?

A: Yes, it is. However, not all sites and channels within the Yellow Pages® Extended Reach Network are included. For example, we do not currently get data from Google and the Yellow Pages® iPad application is not included yet.

Q: What is the estimates column in the detailed report?

A: For some sites and channels, reporting data is not available for the current reporting month. For these sites and channels, the data we use in the APR is based on the previous reporting month. However, we adjust the results in subsequent reports after we have received the data.

Q: Are Sensis IP's excluded from the reporting?

A: Yes, Sensis employee IP's will be excluded from the APR. However, if a Sensis employee uses Yellow Pages® data outside of a Sensis IP (i.e. when not logged in via VPN, via a Telstra mobile), then these events cannot be excluded.

Q: How are we ensuring data is accurate?

A: We have a large number of quality assurance controls and a quarantining process in place to ensure that when reports are released, they meet the data standards we require.

Q: Why are we unable to measure Facebook and Twitter clicks from the BPP?

A: Due to technical limitations for integrating with the API’s used by Facebook and Twitter, we are unable to report on these actions by the user.

Leads Questions

Q: What are Leads?

A: Leads are contacts to a business that are attributable to a Yellow Pages® listing.

Q: What is a Connected Call?

A: A Connected Call includes phone call connections via the Sensis Voice Services, 1234 or Call Connect, as well as clicking on a phone number on a website or via a mobile device.
These will not be double counted if the number is included in your metered ad program.

Q: What are Emails sent to your business?

A: An email sent to the advertiser is when an email is sent via the Yellow Pages® Business Profile Page or using an email link in the advertiser’s distributed details.

Q: What are Get directions?

A: Get directions is when a user enters a To and From address via the Get Directions option on a map.

Q: What is Menu Log: Book a table?

A: Menu Log: Book a table is a table booking made online using the Menu Log feature. This link only appears on the Yellow Pages® Business Profile Page for advertisers that subscribe to the Menu Log service.

Q: What is Menu Log: Order a meal?

A: Menu Log: Order a meal is a meal ordered online using the Menu Log feature. This link only appears on the Yellow Pages® Business Profile Page for advertisers that subscribe to the Menu Log service.

Q: What are Metered calls?

A: A call tracked by the metered ad program.

Q: What is Send to GPS?

A: Send to GPS is when a user sends the address details from a listing on whereis.com to a GPS device.

Q: What is Send to mobile?

A: Send to mobile is when business details are sent to a mobile device.

Q: What is Start navigating (GPS)?

A: Start navigating (GPS) is when a user begins navigating to an address via a Garmin device.

Interactions Questions

Q: What are Interactions?

A: Interactions show more information was sought about the business by the user.

Q: What is a 1234 or Call Connect listing read out?

A: 1234 or Call Connect listing read out is when your ad listing is read out via the voice directories 1234 or Call Connect.

Q: What is Add to contacts?

A: Add to contacts is when a user adds details to their contact list.

Q: What is Add to favourites?

A: Add to favourites is when a user adds details their browser favourites.

Q: What is Click on external links?

A: Click on external links is when a user clicks on any of the links you have added to the external links section of the Yellow Pages® Business Profile Page.

Q: What is Print listing?

A: Print listing is when a user has printed the ad listing from the Yellow Pages® Business Profile Page.

Q: What is Print business details?

A: Print business details are when a user has printed the Yellow Pages® ad listing, usually from the Yellow Pages® Extended Reach network.

Q: What is Send to a friend?

A: Send to a friend is when a user clicks on the Send to email link on the Yellow Pages® Business Profile Page or a mobile device and send the business details to a friend (via email or mobile).

Q: What is View Business details page?

A: View Business Details page is the display of the advertiser’s business details’ usually on the Yellow Pages® Extended Reach network.

Q: What is View Business Profile page?

A: View Business Profile Page is when a user has visited a Yellow Pages® Business Profile Page on Yellow Pages® Online or Yellow Pages® Mobile. The default view is the About Us tab.

Q: What is View PDFs?

A: View PDF’s is when the catalogue or other files included on a Yellow Pages® Business Profile Page are viewed by a user.

Q: What is View image gallery?

A: View image gallery is when a user has taken a look at the images included on a Yellow Pages® Business Profile Page.

Q: What is View interactive map?

A: View interactive map is when a user clicks on the map included on a Yellow Pages® Business Profile Page.

Q: What is View Tab: About us?

A: View Tab: About us is when a user selects this tab for viewing, after other tabs selected.

Q: What is View Tab: Additional contacts?

A: View Tab: Additional contacts is when a user has clicked on the Additional contacts tab on the Yellow Pages® Business Profile Page on Yellow Pages® Online.

Q: What is View Tab: Additional locations?

A: View Tab: Additional locations is when the Additional locations tab is selected for viewing on the Yellow Pages® Business Profile Page on Yellow Pages® Online.

Q: What is View Tab: FAQs?

A: View Tab: FAQs is when the Frequently Asked Questions tab is selected for viewing on the Yellow Pages® Business Profile Page on Yellow Pages® Online.

Q: What is View Tab: Products and Services?

A: View Tab: Products and Services is when the Products and Services tab is selected for viewing on the Yellow Pages® Business Profile Page on Yellow Pages® Online.

Q: What is View Yellow Pages® Offers?

A: View Yellow Pages® Offers is when a user has clicked on the Yellow Pages® Offers icon shown on the Yellow Pages® Business Profile Page.

Q: What is Watch video?

A: Watch video is when a video is watched on the Yellow Pages® Business Profile Page or via the Yellow Pages® Extended Reach network.

Q: What are Website referrals?

A: Website referrals are when your business website link is clicked on.

Q: What is Write a review?

A: Write a review is when a review is written for that business listing on an external party site.

Appearances Questions

Q: What are Appearances?

A: Appearances are when business details have been seen on a search result list as a result of advertising with Yellow Pages®.

Q: What is Display of your ad: Yellow Pages® Online?

A: Display of your ad: Yellow Pages® Online is your listing details displayed on the Yellow Pages® Online search results page.

Q: What is Display of your ad: Yellow Pages® Mobile?

A: Display of your ad: Yellow Pages® Mobile is your listing details displayed on the Yellow Pages® Mobile search results page.

Q: What is Display of your ad: Yellow Pages® Extended Reach Network?

A: Display of your ad: Yellow Pages® Extended Reach Network is your listing details displayed on a site or channel in the Yellow Pages® Extended Reach Network.

Q: What is Target Media?

A: Target Media is your listing details displayed as a result of purchasing Yellow Pages® Digital Target Media.