An example of the Summary Page on your Advertiser Performance Report

When looking at your Advertiser Performance Report this page gives you a great snapshot of what’s contained within your report. It shows you how many customers have seen your Yellow Pages® listing across the ever-expanding Yellow Pages® Search Network and beyond.

Leads

This section shows who has contacted your business via your Yellow Pages® listing in the past month.  Some of these include calls tracked by Yellow Pages® (if you are part of the Metered Ad Program), call connections, clicks on 'Send to Mobile' and emails.

Interactions

Here you can see who is looking for more information about your business.  And importantly, it also shows who has shown interest in your business details specifically.

For example, we can report how many times people have added your listing to their favourites, used ‘Send to Friend’ or watched your video.

Appearances

This shows the number of times people have seen your business as a result of searching for you on Yellow Pages® Online, Yellow Pages® Mobile and other places in the Yellow Pages® Search Network^#.

For example, we can measure which location details have been viewed under your main listing or where your listing details may have been displayed.

To find out more about how Advertiser Performance Reports offer extra value for your business, contact us. Or to view your Advertiser Performance Report click here.

# The report will show results from many but not all places in the Yellow Pages® Search Network.  ® Registered trade mark of Telstra Corporation Limited (ABN 33 051 775 556).  Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages® and White Pages® directories and related products on behalf of Telstra Corporation Limited.  © Telstra Corporation Limited 2013.