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Advertiser Performance Report

Track & improve your Return on Investment (ROI)

The monthly Advertiser Performance Report lets you determine how your advertising campaign is performing. At a glance you can see the number of leads your ads have generated and how many times your ads have appeared in searches, a useful calculator for evaluating your ad’s effectiveness. You can also view your advertising’s performance with our convenient Reporting Dashboard in the Customer Centre.

The benefits

  1. Monitor performance
    See just how many leads, appearances and interactions have occurred each month. Make sure you join Call Tracking which tracks how many calls are made to your Yellow Pages® advertising.
  2. Measure your ROI
    Our ROI calculator allows you to estimate how many leads you need to balance your Yellow Pages® investment.
  3. Customise information
    Use the range of filters on the Reporting Dashboard to organise your monthly reporting statistics into the format you prefer.
  4. Make improvements
    Use the information to identify ways to improve the effectiveness of your advertising.
  5. Targeted results
    The report provides a breakdown of your marketing solution by ad type, geographical area and heading.
  6. 24/7 access
    Your report is always available to view online if you have registered as a user on the Yellow Pages® Customer Centre.
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56% of people who found a business using Yellow Pages® Online contacted a business and 57% of those made a purchase1

1.Independent research of people aged 18+ conducted by TNS in Australia (July 2010 - June 2012). This report does not show results from all external parties in the Yellow Pages® Search Network. Ask us for information on external parties. Screenshot is an example and for illustrative purposes only, it is not intended to be an exact representation of how your report will appear. ® & ™ Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages® and White Pages® directories and related products on behalf of Telstra Corporation Limited. © Telstra Corporation Limited 2013.

If you'd like to learn more, contact us