Yellow Pages® brings buying customers to you

At Yellow Pages® we make it our business to bring customers who are ready to buy to your business.  In order to explain how we help these customers connect with you, we wanted to give you this quick summary of how different kinds of advertising works.

Advertising falls into two broad categories.  There's the brand building advertising that happens when a business reaches out to a mass audience and tries to get their attention.  The other kind of advertising reaches people who are ready to buy and are looking for a business to buy from.  This is known as active buyer advertising.

Brand Building advertising often happens when people are doing something else, like watching television, driving or waiting for the train.

Examples include:

• TV and radio commercials
• Billboards
• Website banners.

Active advertising is when people are actively looking for a business to buy from. Yellow Pages® falls into this category.

Examples include:

• Yellow Pages®
• Classified ads
• Search engines

If you'd like us to help your business connect with more customers who are ready to buy, contact us.