The benefits of online advertising

At Yellow Pages® we’re continually adapting to the changing digital landscape to help your business information be found by your customers — in many of the places they search for it.  Through the development of new, powerful mobile device applications, and the optimisation of your Yellow Pages® advertising and search engine marketing, we can help your business be found more easily, in more places, more often.

Each week on yellowpages.com.au there are, on average, over 3 million Search Results Pages viewed, 385,000 clicks on weblinks and 20,000 emails sent to advertisers.1

Getting found

To further increase your chances of being found, Yellow Pages® distributes your business address details from your listing to a range of other channels, such as search engines, mapping sites and other specialist sites — even voice directories.  As a result, customers are arriving at Yellow Pages® via a range of alternative avenues.  In fact, a significant proportion of yellowpages.com.au traffic now comes from users accessing our advertiser listings via search engines.

Traffic to yellowpages.com.au from other search engines has tripled in the past year.2

This, combined with direct visits to Yellow Pages®, means the number of people who can search for your listing is continually expanding.

If you want to advertise your business with a Yellow Pages® Digital listing contact us.

1. Omniture Site Catalyst July 20078 – June 2009.  2. Source: Omniture Site Catalyst, September – November, 2010