Make the new Yellow Pages^® Book part of your marketing

The world is changing rapidly and so is Yellow Pages^®. In fact, the Yellow Pages^® Book has been refreshed, reflecting the changing shape of Australia's metropolitan communities. If you want your advertising to be available to nearly all Australians then you should be advertising in the new-look Yellow Pages^® Book.

New improvements to the Yellow Pages^® Book

New Book size
The new, more convenient 'ideal book' will measure 190mm(w) x 255mm(h).¹

Original larger font size
The font size printed in the directories before they went compact was either 6.2pt or 5.5pt dependant on name, address and telephone number fields in Yellow Pages^®.¹ We're returning to these font sizes in all markets.

New four column layout
The new improved 'ideal book' layout is four columns wide instead of the five columns used in the current directories.
This includes guide panels which will be moving from the current three column format to the new four column format.

Australia-wide reach

The Yellow Pages^® Book is available to nearly every home and business in Australia. And each week, millions of searches are made using it. So the Yellow Pages^® Book should be an essential part of your marketing mix.

Extending your reach even further

At Yellow Pages^® we make it our business to get your business found in all of the main places people search. We take key business contact information from your Yellow Pages^® Book listing and distribute it across our extended Yellow™ Network*.

The Yellow™ Network* includes:
Yellow Pages^® Online, Mobile and Books, Whereis^®, Whereis^® Mobile and 1234 + Call Connect, Sensis.com.au and Sensis^® Mobile, Bing, Google™, Google Maps™, Yahoo!7 and Yelp and a range of other specialist sites and apps.

This means your Yellow Pages^® Book listing can be found in more places, more often.

Buyers not browsers

Want to capture people's attention when they're in the market to buy? Our research shows that when people turn to the Yellow Pages^® Book most searches result in a business being contacted. In other words, people turn to the Yellow Pages^® Book when they're ready to buy.

67% of searches using the Yellow Pages^® Book resulted in a business being contacted.⁴

Be found from Book to iPad^®

Another fantastic initiative have introduced is our Yellow Pages^® iPad app, which will allow your Yellow Pages^® Book listing to be found via the iPad. This provides you with the opportunity to attract more customers and further optimise your Return on Investment (ROI).

The Yellow Pages^® iPad app extends your reach and provides some great benefits:

• More ways to search – enables quick and easy business searches on the run
• Handy map location – search results can be displayed via an interactive 'map view'
• Localised convenience – using the iPad's GPS capability, businesses are listed on a 'closest-to-the-user' basis
• Detailed data – eligible listings can be viewed in a detailed full-screen 'ad view' format⁴

Need help creating your ad?

The Yellow Pages^® Book offers a comprehensive choice of advertising options designed to create attention-catching ads that engage with customers. In fact, we have years of experience in advertising and design, so let us create an ad for you that works hard to attract more customers.

Our sustainability commitment

At Yellow Pages^® we are committed to the environment. Here are a few of our initiatives:

Proudly carbon neutral

The Yellow Pages^® Book has received Australian Government endorsed carbon neutral certification. This has been achieved through the Australian Carbon Trust under the National Carbon Offset Standard (NCOS). The carbon emissions created through the production and distribution of our directory products are offset using NCOS eligible offsets. We are also committed to reducing the carbon footprint of our business operations and products through our Green Office program and product stewardship.

Green partnerships

We work alongside a number of partners to support Australia's sustainable future.  Plus we're committed to investing in local communities around the country.

If you'd like to learn more, contact us