Make the new Yellow Pages® Book part of your marketing
The world is changing rapidly and so is Yellow Pages®. In
fact, the Yellow Pages® Book
been refreshed, reflecting
changing shape of Australia's metropolitan communities. If you want your advertising
to be available to nearly all Australians then you should be advertising in the
new-look Yellow Pages® Book.
New improvements to the Yellow Pages® Book
New Book size
The new, more convenient 'ideal book' will measure 190mm(w) x 255mm(h).1
larger font size
The font size printed in the directories before they went
compact was either 6.2pt or 5.5pt dependant on name, address and telephone
number fields in Yellow Pages®.1 We're returning
New four column layout
The new improved 'ideal book' layout is four
columns wide instead of the five columns used in the current directories.
This includes guide panels which will be moving from the current three column format
to the new four column format.
The Yellow Pages® Book is available to nearly
Australia. And each week, millions of searches are made using it. So the Yellow Pages® Book
should be an essential part of your marketing
In Australia, over 13 million Yellow Pages® books are delivered
businesses in metropolitan areas2
Over 7.9 million searches are made using the Yellow Pages® Book
Extending your reach even further
At Yellow Pages® we make it our business to get your business
in all of
the main places people search. We take key business contact information from
your Yellow Pages® Book listing and distribute
our extended Yellow™ Network*.
The Yellow™ Network* includes:
Yellow Pages® Online, Mobile and Books, Whereis®,
Mobile and 1234
Call Connect, Sensis.com.au and Sensis® Mobile, Bing, Google™,
Yahoo!7 and Yelp and a range of other specialist sites and apps.
This means your
Yellow Pages® Book listing can be found in more
Buyers not browsers
Want to capture people's attention when they're in the market to buy? Our
research shows that when people turn to the Yellow Pages® Book
result in a business being contacted. In other words, people turn to the Yellow Pages® Book
when they're ready to buy.
67% of searches using the Yellow Pages® Book resulted
Be found from Book to iPad®
Another fantastic initiative have introduced is our Yellow Pages®
which will allow your Yellow Pages® Book listing
the iPad. This
provides you with the opportunity to attract more customers and further optimise
your Return on Investment (ROI).
The Yellow Pages® iPad app extends your reach and provides
- More ways to search – enables quick and easy business searches on the run
- Handy map location – search results can be displayed via an interactive 'map
- Localised convenience – using the iPad's GPS capability, businesses are listed
on a 'closest-to-the-user' basis
- Detailed data – eligible listings can be viewed in a detailed full-screen 'ad
Need help creating your ad?
The Yellow Pages® Book offers a comprehensive
designed to create attention-catching ads that engage with customers. In fact,
we have years of experience in advertising and design, so let us create an ad
for you that works hard to attract more customers.
Our sustainability commitment
At Yellow Pages® we are committed to the environment. Here are
few of our
Proudly carbon neutral
The Yellow Pages® Book has received Australian
certification. This has been achieved through the Australian Carbon Trust under
the National Carbon Offset Standard (NCOS). The carbon emissions created through
the production and distribution of our directory products are offset using NCOS
eligible offsets. We are also committed to reducing the carbon footprint of our
business operations and products through our Green Office program and product
We work alongside a number of partners to support Australia's sustainable
future. Plus we're committed to investing in local communities around the
If you'd like to learn more, contact us