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Brand Awareness

Gets your business known

Brand recognition is often the deciding factor when customers are choosing between two or more businesses. The Yellow Pages® Book provides several unique opportunities for your business to create strong awareness.

Divided into two categories, the Yellow Pages® Brand Awareness advertising products can draw attention to your business and help it to stand out from your competitors, for the entire life of the Yellow Pages® Book.

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Brand Building advertising

Highly visible products designed to create awareness of your brand among all Yellow Pages® Book users. The category of Brand Building products includes:
• Front Cover Billboard
• Spine
• Inside Front Cover
• Inside Back Cover
• Outside Back Cover

Active Buyer advertising

High impact products designed to grab the attention of customers actively looking for a business like yours. The category of Active Buyer products includes:
• Banners
• Badges
Talk to your Media Sales Advisor about which Yellow Pages® books are available for these products.
All Brand Awareness products are subject to availability and must comply with the Sensis® Product Terms and applicable advertising rules. This leaflet provides an overview only. ® & ™ Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages® and White Pages® directories and related products on behalf of Telstra Corporation Limited. © Telstra Corporation Limited 2013.

If you'd like to learn more, contact us