HomeAdvertising ProductsOnline Advertising

Online Advertising

Yellow Pages® Online advertising helps you stand out

At Yellow Pages®, we work hard to help you optimise your online advertising and maximise the online exposure of your business.  An extensive suite of digital products is designed to help your business be found by customers searching online, and stand out from your competitors in the increasingly crowded world of online advertising.

You can see from our figures that people regularly turn to Yellow Pages® Digital listings:

4.5
Million searches a week are made across Australia with yellowpages.com.au1


Each week on yellowpages.com.au there are, on average:
  • Over 3 million Search Results Pages viewed1
  • 285,000 clicks on weblinks1
  • 8,000 emails sent to advertisers1
  • 13,000 details sent to mobile phones2

Advertise online and give your business the edge

A Yellow Pages® Digital listing is about making your online advertising work hard to reach as many of the right people as it can and drive customers to your business.  Packed with innovative features and functionality, our digital products offer an advanced approach to changes in the digital marketplace and provide your business with an online edge:

  • Expanded Business Profile Page – Include comprehensive business information in text, multimedia and interactive formats.
  • Tell a more complete story – Digital products now include images, videos, testimonials, brochures and more on your Business Profile Page2.
  • Stand out – Logos and Enhanced Text Descriptors can help your business listings stand out on the Search Results Page.
  • Make it simple – The new, easy-to-navigate Business Profile Page makes it easier for customers to get your business information.
  • Be found online more often – Your business listing is Search Engine Optimised, helping to deliver higher search engine rankings for your Yellow Pages® Digital listing.
  • Extend your digital reach – You can also be found on Yellow Pages® Mobile, Yellow Pages® iPad app and the extended Yellow Pages® Search Network.

There's no doubt that advertising online is a competitive marketplace, so having the right content in your online business listing shown in the most effective way will help you stand out from your competitors.

71%
of users surveyed were seeking detailed information on yellowpages.com.au, including weblinks, maps, email addresses, opening hours and business details.3


Buyers not browsers

There's no doubt that the Internet is hugely popular when it comes to researching information on products and services. However, when people use yellowpages.com.au, we know they're in the market to buy.4

Of searches conducted on yellowpages.com.au:
  • 5/10 resulted in a business being contacted4*
  • 6/10 of those contacted resulted in a purchase being made4
99%
Our Search Engine Marketing Products cover 99% of where consumers are searching.5


We take the hard work out of Search Engine Marketing

How does it work? Our Campaign Managers will design and manage a campaign that includes targeted, relevant keywords to help your Yellow Pages® Digital listing6 appear in Sponsored Links on one of the major engines, such as GoogleTM, Bing, Yahoo!7, BidSmart and sensis.com.au.

It's a great way to extend your reach and make your online business listing stand out.  Plus, it gives you a strong online presence even if you don't have a website.  All for just one monthly flat fee.

Monitor your online advertising

Each month your Advertiser Performance Report allows you to monitor how your Yellow Pages® Online advertising is performing.  You can review 'Appearances per month' and 'Clicks per month' for your Business Profile Page visits and Click to Website Link.

To see your report click here.

To find out more about how your business can benefit from our online advertising products, contact us.

1. Omniture Site Catalyst, September – November 2010 compared to the same period in 2009.  2. Omniture Site Catalyst, 12 weeks ending 4th December 2010.  3.Facts like this are too good to ignore: Yellow Pages® Online User Satisfaction Survey, August 2010.  4. Independent research conducted by TNS in Australia, April 2008 – September 2010 of people 18 years plus.  5. Source: Experion, Hitwise, November 2010 (Most Popular Websites in Computers and Internet – Search Engines, ranked by visits share) *GoogleTM Google Maps TM and Google logo are trade marks of Google Inc.  6. Yellow Pages® Digital Solution and Yellow Pages® Digital Starter are eligible.