Why advertise in the Yellow Pages® Book*?
Advertising in the Yellow Pages® Book gives your business Australia-wide reach
The Yellow Pages® Book is made available to nearly every home and business in Australia. The advertising options in the Yellow Pages® Book are comprehensive; designed to grab the attention of customers who are ready to buy.
MORE THAN 19 MILLION YELLOW PAGES® BOOKS ARE DELIVERED¹
7.9 MILLION SEARCHES ARE MADE IN AN AVERAGE WEEk WITH YELLOW PAGES® BOOKS²
Yellow Pages® Book advertising works
67.8% of people who found a business using the Yellow Pages® Book contacted a business; and 62.3% of those made a purchase. To give you a better understanding of those numbers, in July 2010, three million calls resulted from Yellow Pages® Book searches.3 Understandable, considering nearly half of Australians consider Yellow Pages® the most useful media when selecting services like plumbing and electrical.
1. Number of Yellow Pages® Book leads delivered to Yellow Pages® customer from Jan 11: 3 million. 2. Roy Morgan Research Single Source (April 2010-March 2012). Total Australians 14+ (n=105,001). Total who have looked at, used or accessed Yellow Print directories in the last 7 days (n=7,035). 3. Independent research of people aged 18+ conducted by TNS in Australia (Oct 2010 to Sept 2011). * Yellow Pages® Print products includes Yellow Pages® Metro Books or Yellow Pages® Living Local Books. ® & ™ Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages® and White Pages® directories and related products on behalf of Telstra Corporation Limited. © Telstra Corporation Limited 2013.
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